Product Code Database
" Do it yourself" (" DIY") is the method of building, , or things by oneself without the direct aid of professionals or certified experts. Academic research has described DIY as behaviors where "individuals use Raw material and semi-raw materials and parts to produce, transform, or reconstruct material possessions, including those drawn from the natural environment (e.g., landscaping)".Wolf & McQuitty (2011). Understanding the Do-It-Yourself Consumer: DIY Motivation and Outcomes. Academy of Marketing Science Review DIY behavior can be triggered by various motivations previously categorized as market economy motivations (economic benefits, lack of product availability, lack of product quality, need for customization), and identity enhancement (Workmanship, empowerment, community seeking, uniqueness).Wolf & McQuitty (2011)
The term "do-it-yourself" has been associated with consumers since at least 1912 primarily in the domain of home improvement and maintenance activities. The phrase "do it yourself" had come into common usage (in standard English) by the 1950s, in reference to the emergence of a trend of people undertaking home improvement and various other small craft and construction projects as both a creative-recreational and cost-saving activity.
Subsequently, the term DIY has taken on a broader meaning that covers a wide range of skill sets. DIY has been described as a "self-made-culture"; one of designing, creating, customizing and repairing items or things without any special training. DIY has grown to become a social concept with people sharing ideas, designs, techniques, methods and finished projects with one another either online or in person.
DIY can be seen as a cultural reaction in modern technological society to increasing academic specialization and economic specialization which brings people into contact with only a tiny focus area within the larger context, positioning DIY as a venue for holism engagement. DIY ethic is the ethic of self-sufficiency through completing tasks without the aid of a paid expert. The DIY ethic promotes the idea that anyone is capable of performing a variety of tasks rather than relying on paid specialists.
In North America, there was a DIY magazine publishing niche in the first half of the twentieth century. Magazines such as Popular Mechanics (founded in 1902) and Mechanix Illustrated (founded in 1928) offered a way for readers to keep current on useful practical skills, techniques, tools, and materials. As many readers lived in rural or semi-rural regions, initially much of the material related to their needs on the farm or in a small town. In addition, authors such as F. J. Christopher began to become heavy advocates for do-it-yourself projects.
By the 1950s, DIY became common usage with the emergence of people undertaking home improvement projects, construction projects and smaller crafts. Artists began to fight against mass production and mass culture by claiming to be self-made. However, DIY practices also responded to geopolitical tensions, such as in the form of home-made Cold War nuclear fallout shelters, and the dark aesthetics and nihilist discourse in punk fanzines in the 1970s and onwards in the shadow of rising unemployment and social tensions. In the 1960s and 1970s, books and TV shows about the DIY movement and techniques on building and home decoration began appearing. By the 1990s, the DIY movement felt the impact of the digital age with the rise of the internet. With computers and the internet becoming mainstream, increased accessibility to the internet has led to more households undertaking DIY methods. Platforms, such as YouTube or Instagram, provide people the opportunity to share their creations and instruct others on how to replicate DIY techniques in their own home.
The DIY movement is a re-introduction (often to urban and suburban dwellers) of the old pattern of personal involvement and use of skills in the upkeep of a house or apartment, making clothes; maintenance of cars, computers, websites; or any material aspect of living. The philosopher Alan Watts (from the "Houseboat Summit" panel discussion in a 1967 edition of the San Francisco Oracle) reflected a growing sentiment:
In the 1970s, DIY spread through the North American population of college and recent-college-graduate age groups. In part, this movement involved the renovation of affordable, rundown older homes. But, it also related to various projects expressing the social and environmental vision of the 1960s and early 1970s. The young visionary Stewart Brand, working with friends and family, and initially using the most basic of typesetting and page-layout tools, published the first edition of The Whole Earth Catalog (subtitled Access to Tools) in late 1968.
The first Catalog, and its successors, used a broad definition of the term "tools." There were informational tools, such as books (often technical in nature), professional journals, courses and classes. There were specialized, designed items, such as carpentry and stonemasonry tools, garden tools, welding equipment, chainsaws, fiberglass materials and so on – even early personal computers. The designer J. Baldwin served as technology editor and wrote many of the reviews of fabrication tools, tools for working soil, etc. The Catalog publication both emerged from and spurred the great wave of experimentalism, convention-breaking, and do-it-yourself attitude of the late 1960s. Often copied, the Catalog appealed to a wide cross-section of people in North America and had a broad influence.
DIY home improvement books burgeoned in the 1970s, first created as collections of magazine articles. An early, extensive line of DIY how-to books were created by Sunset Books, based upon previously published articles from their magazine, Sunset, based in California. Time-Life, Better Homes and Gardens, Balcony Garden Web and other publishers soon followed suit.
In the mid-1990s, DIY home-improvement content began to find its way onto the World Wide Web. HouseNet was the earliest bulletin-board style site where users could share information. Since the late 1990s, DIY has exploded on the Web through thousands of sites.
In the 1970s, when home video () came along, DIY instructors quickly grasped its potential for demonstrating processes by audio-visual means. In 1979, the PBS television series This Old House, starring Bob Vila, premiered and spurred a DIY television revolution. The show was immensely popular, educating people on how to improve their living conditions (and the value of their house) without the expense of paying someone else to do (as much of) the work. In 1994, the HGTV Network cable television channel was launched in the United States and Canada, followed in 1999 by the DIY Network cable television channel. Both were launched to appeal to the growing percentage of North Americans interested in DIY topics, from home renovation to knitting. Such channels have multiple shows revealing how to stretch one's budget to achieve professional-looking results ( Design Cents, Design on a Dime, etc.) while doing the work yourself. Toolbelt Diva specifically caters to female DIYers.
Beyond magazines and television, the scope of home improvement DIY continues to grow online where most mainstream media outlets now have extensive DIY-focused informational websites such as This Old House, Martha Stewart, Hometalk, and the DIY Network. These are often extensions of their magazine or television brand. The growth of independent online DIY resources is also spiking. The number of homeowners who blog about their experiences continues to grow, along with DIY websites from smaller organizations.
The concept of DIY has also emerged within the art and design community. The terms Hacktivist, Craftivist, or maker have been used to describe creatives working within a DIY framework (Busch). Otto von Busch describes 'Hacktivism' as "including the participant in the process of making, to rise to new attitudes within the 'maker' or collaborator" (Busch 49). Busch suggests that by engaging in participatory forms of fashion, consumers are able to step away from the idea of "mass-homogenized 'Mc-Fashion (Lee 2003)", as fashion Hacktivism allows consumers to play a more active role in engaging with the clothes they wear (Busch 32).
The terms "DIY" and "do-it-yourself" are also used to describe:
According to the punk aesthetic, one can express oneself and produce moving and serious works with limited means.David Byrne, Jeremy Deller, Audio Games, in Modern Painters, March 1, 2010. "I think I embrace a bit of the punk aesthetic that one can express oneself with two chords if that's all you know, and likewise one can make a great film with limited means or skills or clothes or furniture. It's just as moving and serious as works that employ great skill and craft sometimes. Granted, when you learn that third chord, or more, you don't have to continue making 'simple' things, unless you want to. Sometimes that's a problem." Arguably, the earliest example of this attitude was the punk music scene of the 1970s.
More recently, the orthodox understanding that DIY originates in 1970s punk, with its clearest practices being in the self-produced 7" single and self-published fanzines, has been challenged. As George McKay asks in the title of his 2023 article: 'Was punk DIY? Is DIY punk?' McKay argues instead for what he terms a 'depunking' of DIY.
Riot grrrl, associated with third-wave feminism, also adopted the core values of the DIY punk ethic by leveraging creative ways of communication through zines and other projects.
Adherents of the DIY punk ethic also work collectively. For example, punk impresario David Ferguson's CD Presents was a DIY concert production, recording studio, and record label network.
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